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Through this article we try to join the efforts ever more apparent, both in the institutional/organizational and scientific/academic or professional schedules to displace the focus from the quantitative approach to the qualitative, the administration needs "human" concrete customer represented less instrumental or symbolic, as the attributes of quality worthy of man, as full personality, happiness, dignity, personal development, self-updating, social/human etc.
Keywords: the client personality, humanistic model, happiness, quality, personal development
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